Here is the draft strategic plan (March 2021). Take a look and offer your feedback to the board.
CVAC Goals and Objectives for the Strategic Plan
Note: Strategic Plan will be reviewed by the board every 6 months to make the necessary changes in programming.
Mission: The purpose of the Cowichan Valley Arts Council is to enrich community through the lens of arts and culture.
Committees: Family and Youth Workshops, Gallery Committee
GOAL ONE: To create opportunities for CVAC members and the community-at-large to appreciate and participate in arts and culture.
| SPECIFIC | MEASURABLE | ACHIEVEABLE | RELEVANT | TIME-BOUND | STATUS/
UPDATE |
| Direct, detailed, meaningful | Quantifiable to track progress or success | Realistic, tools and resources to achieve it | Aligns with your missions | Deadline | |
|
Have classes/workshops/speakers in a variety of media, for a variety of age groups, with increasing frequency.
|
6 in 2021, 7 in 2022, 8 in 2023, 9 in 2024, 10 in 2025 |
In the studio or online |
To provide learning opportunities for members and the community. |
Mar. 31, 2026
|
|
| Provide opportunities for youth and/or families to engage with the gallery shows or special theme shows. (ex: Lego, Remembrance Day Show) | 6 times a year | With outside events or gallery activities | To encourage appreciation of the arts | Mar. 31, 2026 | |
| Build a relationship with the Cowichan Tribes | Participation in an increased number of shows each year | Through communication with newsletter and building relationships | To bring in all the community | Mar. 31 2024 | |
| Build a relationship with the other organizations in the Cowichan Valley (Intercultural Centre, Nourish Cowichan, Friendship House, Green Community etc.) | Increase annual participation in current activities or shows or help develop news ones | Beginning 2022 program shows in collaboration with other groups, newsletters, personal interaction | Mar. 31 2026 | ||
| Provide opportunities for children and families to experience art through online and in-person courses | 6 classes per year | Online or in person
Try to match with school breaks if possible, PD days, connect with home schooling community |
Ensure children can investigate their art journey | Mar. 31, 2024 | |
| Provide summer camps to engage youth when school is out in summer. | 4 camps in partnership with CVRD each summer | In person when possible | Encourages children to investigate the arts and introduces arts activities to children | Each summer to 2026 | |
| Provide opportunities for students to participate in a mentorship relationship with an artist | As applied for | Online or in person
Supplies available for students if necessary |
Ensure students can investigate their art journey | Mar. 31, 2026 | |
| Develop a comprehensive communications plan for use with the community-at-large | Model communication about other events based on how we communicate about shows | Mar. 31, 2022 | |||
| Advertise and host workshops with specific purpose to encourage collaboration among the attending artists. | 1 x to see what is possible | Provide meeting time in studio, provide facilitator to organize initial meeting, provide advertising, and provide promotion and display space for products arising from the collaboration. | To encourage creative arts collaboration and partnerships | Mar. 31, 2022 | |
| Explore emerging opportunities to bring art to the community | Have a way for the community to bring ideas forward | Direct mail campaign
New rack card |
Mar. 31, 2026 |
GOAL 2: To develop, enhance and deepen CVAC membership
| SPECIFIC | MEASURABLE | ACHIEVEABLE | RELEVANT | TIME-BOUND | STATUS/
UPDATE |
| Direct, detailed, meaningful | Quantifiable to track progress or success | Realistic, tools and resources to achieve it | Aligns with your missions | Deadline | |
| Have artists complete their artist profile | 75% of artists | In person classes, Zoom classes
Have volunteers call to get artist feedback about profile Monitor profiles to make sure they are correct |
Bring artists a greater presence on the website | Mar. 31, 2026 | |
| Increase volunteer host group and add new types of volunteers (board, committee members, hanging crew, studio helpers, marketing, and office help) | Result will be at least 5 more volunteers each year. | Offer curatorial training, volunteer art sessions, recruitment campaign through Volunteer Cowichan, design flyers to attract new volunteers.
Clear definition of volunteer responsibilities. |
Assist with our core gallery activities | Mar. 31, 2026 | |
| Recognize the needs for all the different types of members – art appreciators as well as artists – and ensure programming for them | Develop sampler courses for adults
Continue to develop talks and open studio program Regular Survey/Feedback forms (based on need) Survey device in the gallery for visitors re: their experience |
“Dabble” – opportunity to try it to see if you like it
(3 hour intro workshop on watercolour/figure drawing/printmaking, etc) |
To provide learning opportunities for members and the community. | ||
| Explore viability of an art rentals program. |