Strategic Planning

Here is the draft strategic plan (March 2021). Take a look and offer your feedback to the board.

 

CVAC Goals and Objectives for the Strategic Plan   

Note:     Strategic Plan will be reviewed by the board every 6 months to make the necessary changes in programming.

Mission: The purpose of the Cowichan Valley Arts Council is to enrich community through the lens of arts and culture.

Committees:  Family and Youth Workshops, Gallery Committee

 

GOAL ONE: To create opportunities for CVAC members and the community-at-large to appreciate and participate in arts and culture.

SPECIFIC MEASURABLE ACHIEVABLE RELEVANT TIME-BOUND STATUS/

UPDATE

Direct, detailed, meaningful Quantifiable to track progress or success Realistic, tools and resources to achieve it Aligns with your missions Deadline  
 

Have classes/workshops/speakers in a variety of media, for a variety of age groups, with increasing frequency.

 

 

6 in 2021, 7 in 2022, 8 in 2023, 9 in 2024, 10 in 2025

 

In the studio or online

 

To provide learning opportunities for members and the community.

 

Mar. 31, 2026

 

 
 

Provide opportunities for youth and/or families to engage with the gallery shows or special theme shows. (ex:  Lego, Remembrance Day Show)

 

 

6 times a year

 

With outside events or gallery activities

 

To encourage appreciation of the arts

 

 

Mar. 31, 2026

 
 

Build a relationship with the Cowichan Tribes

 

 

Participation in an increased number of shows each year

 

 

Through communication with newsletter and building relationships

 

To bring in all the community

 

Mar. 31 2024

 
 

Build a relationship with the other organizations in the Cowichan Valley (Intercultural Centre, Nourish Cowichan, Friendship House,  Green Community etc.)

 

 

Increase annual participation in current activities or shows or help develop news ones

Beginning 2022 program shows in collaboration with other groups, newsletters, personal interaction    

Mar. 31 2026

 
 

Provide opportunities for children and families to experience art through online and in-person courses

 

 

6 classes per year

 

 

Online or in person

Try to match with school breaks if possible, PD days, connect with home schooling community

 

 

Ensure children can investigate their art journey

 

Mar. 31, 2024

 

 

 
 

Provide summer camps to engage youth when school is out in summer.

 

4 camps in partnership with CVRD each summer In person when possible Encourages children to investigate the arts and introduces arts activities to children Each summer to 2026  
Provide opportunities for students to participate in a mentorship relationship with an artist

 

 

As applied for

 

Online or in person

Supplies available for students if necessary

 

 

Ensure students can investigate their art journey

 

 

Mar. 31, 2026

 
 

Develop a comprehensive communications plan for use with the community-at-large

 

 

 

   

Model communication about other events based on how we communicate about shows

   

Mar. 31, 2022

 
 

Advertise and host workshops with specific purpose to encourage collaboration among the attending artists.

 

 

 

 

1 x to see what is possible

Provide meeting time in studio, provide facilitator to organize initial meeting, provide advertising, and provide promotion and  display space for products arising from the collaboration.  

To encourage creative arts collaboration and partnerships

 

Mar. 31, 2022

 
 

Explore emerging opportunities to bring art to the community

 

 

Have a way for the community to bring ideas forward

 

Direct mail campaign

New rack card

   

Mar. 31, 2026

 

 

GOAL 2: To develop, enhance and deepen CVAC membership

 

AUDIENCES ACTIVITY RESPONSIBILITY SPECIFIC MEASURABLE ACHIEVABLE RELEVANT TIME-BOUND STATUS/

UPDATE

      Direct, detailed, meaningful Quantifiable to track progress or success Realistic, tools and resources to achieve it Aligns with your missions Deadline  
 

Artist members

 

Reach out to artist members via webpage, newsletter

 

MD, summer students

 

Have artists complete their artist profile

 

 

75% of artists

 

In person classes, Zoom classes

Have volunteers call to get artist feedback about profile

Monitor profiles to make sure they are correct

 

 

Bring artists a greater presence on the website

 

Mar. 31, 2026

 
 

People with some free time, enthusiasm

 

Art students

“Work experience” program

 

Open house

Media campaign

Reach out to VIU arts program to instructors

 

MD and board

 

Do a regular call out for volunteers for specific jobs

Increase volunteer host group and add new types of volunteers (board, committee members, hanging crew, studio helpers, marketing, and office help)

 

 

 Result will be at least 5 more volunteers each year. Offer curatorial training, volunteer art sessions, recruitment campaign through Volunteer Cowichan, design flyers to attract new volunteers.

Clear definition of volunteer responsibilities.

 

Assist with our core gallery activities  

Mar. 31, 2026

 
 

All members and prospective members

 

Focus groups – make sure we listen to the members, so they direct our focus and direction for projects

 

Social media

 

MD – speaker series and course/rental surveys

 

Be open to recommendations from members for instructors

 

Communicate to members to give recommendations for instructors or courses to MD

 

Purchase survey device

 

 

 

Recognize the needs for all the different types of members – art appreciators as well as artists – and ensure programming for them

 

 

Develop sampler courses for adults

 

Continue to develop talks and open studio program

 

Regular Survey/Feedback forms (based on need)

 

Survey device in the gallery for visitors re: their experience

 

 

 

“Dabble” – opportunity to try it to see if you like it

 

(3 hour intro workshop on watercolour/figure drawing/printmaking, etc)

 

 

To provide learning opportunities for members and the community.

   
   

Future goal

 

Board committee

 

Explore viability of an art rentals program.